fap-comms-lpg


 * SUMMARY OF FAP COMMUNICATION SESSION:**
 * FRIDAY 19 NOVEMBER 2010, LUANG PRABANG**
 * Keith Sones**


 * FAP can be viewed as:**
 * **a programme focused on fodder technologies** that used innovation system/value chain approaches
 * **a programme that focused on innovation system/value chain** approaches that used fodder technologies as an example/entry point
 * **cross-country study** involving 3 countries
 * **3 country sub-programmes** that were loosely linked


 * All will have different sorts of potential communication products, audiences...so:**
 * Which is it?**


 * Consensus of participants – it is:** A programme focused on livelihood enhancement through dealing with feed scarcity using innovation approaches and using a market focus comparing across different contexts


 * Key FAP messages/lessons proposed by participants:**

· Scaling-out of processes not technologies · Process: engagement with stakeholders, and market · Coupling innovation and value chain approaches seem to generate · No silver bullet · Importance of enabling environment · Market and production development go hand-in-hand · Importance of market incentives · Building coalitions for development work · Importance of such approaches in changing mindsets of actors · Policies can be influenced by empirical evidence · Simple and participatory feed assessment – good starting point · Fodder as entry point has been successful · Success in fodder innovation can be attributed to local technical interventions and social learning processes · Economic viability of technologies · Technical: targeting food-feed versus forages: management, food security, NR base, production systems · Strategies for filling a feed gap

No need for additional materials from FAP || Peer-reviewed paper: systematic methodology for collecting evidence Peer-reviewed paper: process + technologies Fodder/feed: Syria- papers in the pipeline; Ethiopia – research report; Vietnam – papers can be produced based on market and production surveys National journal papers || || Mainly through participation in multi-stakeholder networks  || FAP blog – public access AGFAX New Agriculturist Res-Dev-Sci ||
 * |||||| **Type of message/lesson** ||
 * **Audience** || **Process** || **Process and technology** || **Technology** ||
 * Farmers ||  ||   || All 3 countries have produced extension materials
 * Extension and NGOs || Leaflets and posters in local language(s) ||  || Leaflets and posters in local language(s) ||
 * Researchers, research organisations, national universities |||||| ILRI discussion paper series
 * Policy-makers/ government/donors/consultants who design and implement programs |||||| ILRI policy brief series and versions adapted from this in national languages
 * Private sector: seed companies, livestock traders, agric-business incubators |||||| ?
 * General |||||| FAP wiki space- for project partners

1. Review wish-list of communication products from 2009: Keith and Alan 2. Compile list of papers etc that are in the pipeline: Keith and Alan
 * To do:**

3. Identify actions needed: Keith and Alan

**Deadlines:** 31 March 2011 – all financial aspects of program must be completed; ideally all communication materials/outputs will be finished by then

30 June 2011 – absolute deadline

Four outputs produced by working groups: · Powerpoint · Poster · Text box · Policy briefs These will be used to inform the FAP communication products outlined in the table above.
 * Innovation session**